If you want to increase your probability of success in closing a sale, a money-back guarantee is the best way to go. According to research by Doug Hall, author of Jump Start Your Business Brain, a no-strings-attached, money-back guarantee will increase your probability of success by 60%. Hall’s research also found that a no-excuse, money-back [...]
A colleague recently had to “fire” a client. Over coffee, she described the details that led to the firing and anguish she felt leading up to the dismissal. She ended her story by saying, “I should have never accepted this client in the first place.” If you’re in the consulting business, chances are you can [...]
Dave Nash, founder and CEO of Engage Marketing, Inc. is a recognized marketing consultant, speaker, storyteller, trainer and author. Dave’s speaking presentations are as creative as his marketing strategies, using stories and humor to deliver his message.
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