If you were to ask your customers to describe their relationship with your business in one word, what would you like that word to be? In a survey discussed in Susan O’Dell’s The Butterfly Customer: Capturing the Loyalty of Today’s Elusive Consumer; consumers were given a list of 50 adjectives and were asked to check [...]
I’ve participated in a mastermind group for many years. On occasion, I get in to a lively, but respectful, discussion with one of our members about the use of charts and graphics in marketing messages. Over my forty years in business, I have always known that a few, carefully chosen sentences can better tell a [...]
Dave Nash, founder and CEO of Engage Marketing, Inc. is a recognized marketing consultant, speaker, storyteller, trainer and author. Dave’s speaking presentations are as creative as his marketing strategies, using stories and humor to deliver his message.
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