Archive for July, 2010

Specialize, specialize, specialize

Tuesday, July 27th, 2010

A young woman recently attended my four-week “Birth of a Business” workshop.  She explained that she wanted to open a fitness center and, that she was well-qualified for this type of business having college degrees in physical education and nutrition.  Sadly, I had to explain that we simply didn’t need another boring fitness center.  There [...]

Intrusive Visibility

Tuesday, July 6th, 2010

One year ago, one of my clients built a new pre-school. When I first saw the plans for this building, I was disappointed. The building’s red brick looked more like a bank than a fun-filled pre-school. I argued for an exterior that was more appealing to children and, in the words of author Roy H. [...]

Dave Nash, founder and CEO of Engage Marketing, Inc. is a recognized marketing consultant, speaker, storyteller, trainer and author. Dave’s speaking presentations are as creative as his marketing strategies, using stories and humor to deliver his message.